Dear Colleagues and Partners,
KStrong USA/Canada is proud to announce the promotion of Chad McBride to the position of Chief Operating Officer (COO) for North American Operations.
Chad joined KStrong in June 2025 as the South Central Regional Sales Manager, bringing over 25 years of specialized knowledge in the safety and PPE industry. In his new role as COO, Chad will oversee all internal operations, streamlining processes to better serve our customers and supporting our continued growth across the U.S. and Canada.
Upon accepting the position, Chad shared his gratitude for the journey that led him here:
“I am honored to have been appointed Chief Operating Officer for KStrong. Throughout my career, I have been fortunate to learn from many leaders, mentors, and colleagues whose guidance and perspective have been instrumental in my development. I am deeply grateful for those experiences and for the trust the organization has placed in me to take on this responsibility.”
Chad’s focus moving forward will be on strengthening the collaborative culture at KStrong while advancing operational excellence across all regions.
“I look forward to working closely with the entire team as we build upon our strong foundation. Together, I am confident we will drive sustainable growth and advance KStrong’s commitment to excellence in the fall protection industry.”
Please join us in congratulating Chad McBride on this promotion and supporting him in his new leadership role.

